John Hardy
Scaling a Global Luxury Jewelry Brand's Digital Experience
Overview
John Hardy is a global luxury jewelry house known for artisan-crafted pieces in reclaimed silver and gold. Over three years leading Digital Product & Ecommerce, I owned the digital P&L and led a team of five plus an external development agency. The work grew from a conversion program into a full replatform, a site redesign, and a run of features that brought the in-store experience online.
CRO First: Learning What Converts
The work opened with a structured CRO program: a 35-ticket roadmap shipped in a 90-day sprint, with every change A/B tested. The program delivered a clear conversion lift, and those learnings became the brief for the replatform and full redesign that followed.
What the Testing Revealed
- 001 Friction in navigation and discovery
- 002 Weak cross-category merchandising
- 003 Missed add-on and upsell moments
- 004 A platform that slowed every release
Replatform & Redesign Results
- 001 Salesforce Commerce Cloud to Shopify Plus
- 002 Full replatform and redesign in four months
- 003 Six-figure reduction in annual OpEx
- 004 Dev cycles cut from months to days
- 005 Double-digit lift in average order value
- 006 Higher conversion rate post-launch
- 007 Rebuilt navigation and merchandising
Bringing the Showroom Experience Online
With a faster platform in place, the roadmap shifted to features that give shoppers confidence buying fine jewelry online: seeing a piece on the wrist, making it personal, and styling it with the rest of the collection.
Feature Launches
- 001 Virtual Try-On
- 002 Custom Engraving
- 003 Shop the Look
- 004 AI Personal Shopper
- 005 Custom Quiz Engines
A huge thank you for helping to bring Ovaterra to life. Your guidance and leadership created a beautiful digital home for us online - one that will help us scale and grow into the future. It was awesome to work together on this project - already looking forward to the next one! Thanks for all of your hard work - welcome to the Ovaterra family.
Sachin was so helpful in getting my 100 thoughts organized to re-launch our company’s website and many services. The process was quick, efficient and I loved working with such a passionate and driven individual.
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