Emme: Smart Birth Control Site Launch

The Emme team contracted me during the first website launch to help envision the user journey and how the site should come together. I worked with the creative design team and copywriter, alongside company stakeholders, and completed wireframes as the initial step. From there, we implemented the full frontend design and step-by-step conversion journey - outlining each page and simplifying the navigation to keep users focused on the content and creating a more easy-to-digest experience.